Emily Smith

About Emily

I craft brands that feel alive and unmistakably on-brand.

I’m Emily Smith, a graphic designer with 9+ years creating logos, identity systems, social campaigns and digital assets for startups and established teams. I blend strategic thinking with playful visuals to help brands communicate clearly and memorably.

Let’s work together Download résumé (PDF)
Experience
9+ yrs
Projects
120+
Clients
30+
Emily Smith portrait

Based in: Remote (🇺🇸/🌍) • Timezone friendly • Available for freelance and part-time contracts.

Brand Strategy Identity Systems Social Campaigns UI Assets

What I do

See selected work →

Branding & Identity

Naming support, logo suites, color & type systems, and living brand guidelines that scale across touchpoints.

  • Primary & secondary logos
  • Color, type & layout rules
  • Iconography & patterns

Social & Campaigns

Ready-to-post content kits for ads, carousels, reels, stories and launch campaigns.

  • Content systems & templates
  • Motion-ready assets
  • Platform adaptations

UI & Digital

Component libraries and polished visuals for websites, presentations, PDFs and marketing pages.

  • Landing & promo pages
  • Slide decks & ebooks
  • Design systems starter kits

Experience & timeline

  1. Freelance Graphic Designer

    2016 — Present

    Partnering with startups and SMEs across tech, education, logistics and food. Delivered full identities, social kits and digital assets end-to-end.

  2. In-house Designer, Creative Team — Northside Co.

    2021 — 2023

    Led refresh of brand visuals, introduced scalable component-based templates for social, and launched a design system for marketing.

  3. BFA in Graphic Design

    2012 — 2016

    Foundations in typography, identity, motion and interaction. Graduated with honors.

Tools I use

A dependable mix that keeps me fast and flexible.

Adobe Illustrator Adobe Photoshop Figma After Effects (light motion) InDesign Procreate Canva (handoff) Notion / GDocs

How we’ll work

01 — Discover

Goals, audience and competitive landscape. We define success & scope.

02 — Explore

Moodboards & directions. We align on a visual route.

03 — Design

Brand assets, social kits, components and real-world mockups.

04 — Deliver

Guidelines + tidy exports. Optional rollout support & templates.

Ready to build something distinct?

Share a bit about your goals and I’ll reply with a tailored approach.

Start a project